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The name Rovero, evocative of our headquarters in Villa Rovero, in Veneto, tells about our roots and our commitment to tradition.

PARTNERS BY CHANCE

The brand was born from the friendship between two young women and their shared desire to create something with soul.

Deeply in love with Veneto and its traditions, they chose to honor local craftsmanship by creating a 100% Made in Italy cashmere brand — a story of authenticity, passion, and shared courage, dedicated to those who appreciate the excellence of small-scale production.

A Journey Rooted in Values

"We decided to embark on this journey because we wanted to stand out through high-quality, 100% Made in Italy production, using certified natural materials and maintaining full transparency in our certified supply chain.

Ours is a family-run business, and our goal is to build a lasting relationship of trust with our customers, based on quality, honesty, and passion."

DISCOVER ROVERO

Rovero was born as a response to fast fashion, with the intention of creating a wardrobe made of high-quality materials, designed to last over time and be passed down, just as our grandparents did with us.

We invite you to be part of this story and experience Rovero.

Rovero tells the story of our roots and our commitment to tradition, as each of our pieces is crafted by skilled Venetian artisans, honoring the region’s rich textile heritage.