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The name Rovero, evocative of our headquarters at Villa Rovero, in San Zenone degli Ezzelini, speaks to our roots and our commitment to tradition. Each of our garments is crafted by skilled Venetian artisans, respecting the region's textile heritage.

Partner by chance

The brand was born from the friendship between two young women and the shared desire to create something with soul.

In love with the Veneto region and its traditions, they chose to honor local craftsmanship by creating a 100% Made in Italy cashmere brand—a story of authenticity, passion, and shared courage, dedicated to those who appreciate the excellence of small-scale production.

A journey rooted in values

We decided to embark on this journey because we wanted to stand out with high-quality, 100% Made in Italy products, using certified natural materials and maintaining full transparency throughout our certified supply chain. We are a family-run business, and our goal is to build lasting relationships of trust with our customers, based on quality, honesty, and passion.

Discover Rovero

Rovero was born as a response to fast fashion, with the intention of creating a wardrobe made of high-quality materials, designed to last over time and be passed down, just as our grandparents did for us. We invite you to be part of this story and live the Rovero experience.

Rovero tells the story of our roots and our commitment to tradition: each piece is made by skilled Venetian artisans, respecting the region's rich textile heritage.