
After months spent sourcing the finest natural fibers and refining every detail with care, we chose to bring our vision to life in a tangible way. Montebelluna, a dynamic town deeply rooted in Italy’s culture of craftsmanship, felt like the perfect place to welcome our clients, supporters, and friends of the brand into a space that truly reflects who we are.

The new store is a natural extension of our world
We envisioned this space as a place to meet, where human connection returns to the center.
An environment where clients can receive personalized guidance, discover new collections, appreciate the craftsmanship up close, and be thoughtfully guided in choosing the perfect piece.

At Rovero, you’ll find a clean, refined space where quality is evident at first glance and confirmed to the touch.
Here, cashmere and other premium fibers become a direct experience, meant to be touched, worn, and lived in.
Every piece expresses our philosophy: understated elegance, genuine comfort, absolute attention to raw materials, a short and entirely Italian supply chain, and a perfect fit.

Opening our Montebelluna store is a bold step for us, but above all a statement of confidence in the value of quality, in the strength of our territory and in the importance of direct relationships.
It is a step that brings together tradition and a contemporary vision, reinforcing our commitment to authentic, lasting elegance.

Rovero racconta la storia delle nostre radici e del nostro impegno verso la tradizione: ogni capo è realizzato da abili artigiani veneti, nel rispetto della ricca eredità tessile della regione.









