Rovero tells the story of our roots and our commitment to tradition: each piece is crafted by skilled Venetian artisans, respecting the region's rich textile heritage.
Authentically 100% Made in Italy
Many brands call themselves "Made in Italy," but the term can be misleading. A product labeled "Made in Italy" may be assembled in the country, while its main components—such as fabrics, yarns, and accessories—often come from abroad.
Rovero Cashmere takes the concept of "Made in Italy" to the next level. Every single piece we make is created using components entirely designed and produced in Italy: from the fine Cariaggi yarn, to our woven silk or cotton labels made by a historic Venetian company, to the zippers from the renowned Lampo manufacturer.
Production process
Quality is a choice. At Rovero, every piece is the result of a meticulously curated production process and a short supply chain. Our trusted suppliers are located within 30 km of us, creating a cohesive network that guarantees excellent materials, attention to detail, and support for the local economy. By eliminating middlemen and focusing on a direct-to-consumer model, we can offer luxury garments at a more accessible price—without ever compromising on the quality that sets us apart.
Investing in heritage, faithful to tradition
Our goal is to keep artisanal tradition alive, reinterpreting it with a contemporary twist. Each stole in our collection is the result of true craftsmanship, handwoven on looms dating back to the 19th century. Through these timeless techniques, we revive ancestral knowledge and traditions that deserve to be preserved and celebrated.
